{"title":"Welcome Mats","description":"\u003cp\u003eClassic greetings for every threshold — welcome, hello, hi, howdy, and more, hand-tufted from natural coir.\u003c\/p\u003e","products":[{"product_id":"warm-greeting-natural-coir-doormat","title":"Warm Greeting","description":"\u003cp\u003e\u003cscript src=\"https:\/\/player.vimeo.com\/api\/player.js\"\u003e\u003c\/script\u003eBring a touch of charm to your entryway with this script ‚ÄúWelcome‚Äù doormat, hand-crafted from eco-friendly coir fibers. The flowing design softens the look of your doorstep while offering the durability needed for daily use. A warm, stylish accent that instantly elevates your front door decor.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980436185397,"sku":"COIR-1730-15-219","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52018174656821,"sku":"COIR-FLK-2448-15-219","price":60.0,"currency_code":"USD","in_stock":false},{"title":"24x72","offer_id":52018174689589,"sku":"COIR-FLK-2472-15-219","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-219-1_d22eebf3-df9a-4aa8-bb64-41a77dc17cd6.jpg?v=1758534606"},{"product_id":"bliss-in-black-natural-coir-doormat","title":"Bliss in Black","description":"\u003csection class=\"pdp-hero\"\u003e\n  \u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/ylyRjmtRTiwSSNmWRJCZ-1782862191.png\" alt=\"Bliss in Black natural coir doormat on a sunlit front porch showing detailed fiber texture\" width=\"1024\" height=\"576\" loading=\"eager\"\u003e\n  \u003ch2\u003eA Bold Welcome, Naturally\u003c\/h2\u003e\n  \u003cp\u003eTired of doormats that look like everyone else's? \u003cstrong\u003eBliss in Black\u003c\/strong\u003e pairs a classic greeting with a modern edge — white script on a striking black ground, woven from durable natural coir fibers that hold up season after season.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-proof\"\u003e\n  \u003cul class=\"pdp-proof__grid\"\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eNatural coir fibers\u003c\/strong\u003e — Woven from coconut husk coir — a renewable, naturally coarse material that scrapes dirt and debris effectively.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eDurable, long-lasting wear\u003c\/strong\u003e — Coir fibers are naturally resilient and weather-resistant, designed to hold up through seasons of daily use.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eBold modern design\u003c\/strong\u003e — White script on a black background offers a striking, contemporary twist on the classic Home Sweet Home greeting.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eSized for standard entries\u003c\/strong\u003e — Available in 17x30 inches — fits standard front door entryways with room to spare.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text-left\"\u003e\n  \u003cdiv class=\"pdp-section__copy\"\u003e\n    \u003ch3\u003eNot Another Forgettable Doormat\u003c\/h3\u003e\n    \u003cp\u003eMost doormats disappear into the background. This one doesn't. \u003cstrong\u003eBliss in Black\u003c\/strong\u003e makes your threshold feel intentional — a modern statement in a space most people overlook.\u003c\/p\u003e\n\u003cp\u003eWhite script against a bold black ground gives a familiar greeting real presence. It's personality without sacrificing sophistication.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"pdp-section__media\"\u003e\u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/JvISw0m8qTGOCwAWOAtT-1782862189.png\" alt=\"Overhead view of Bliss in Black coir doormat on a light stone front step with shoes nearby\" width=\"1024\" height=\"576\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text-right\"\u003e\n  \u003cdiv class=\"pdp-section__media\"\u003e\u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/bYHKHMzn08gZIi8kgl4i-1782862200.png\" alt=\"Macro close-up of natural coir fibers on the Bliss in Black doormat showing woven texture\" width=\"1024\" height=\"576\" loading=\"lazy\"\u003e\u003c\/div\u003e\n  \u003cdiv class=\"pdp-section__copy\"\u003e\n    \u003ch3\u003eNatural Coir, Built to Last\u003c\/h3\u003e\n    \u003cp\u003eEvery fiber is harvested from coconut husks — a naturally coarse, renewable material. That rough texture isn't just aesthetic. It scrapes mud, dirt, and debris before they cross your threshold.\u003c\/p\u003e\n\u003cp\u003eUnlike mats that flatten and fade within a season, coir holds its structure through rain, sun, and heavy foot traffic. This is a mat you won't be replacing come spring.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text\"\u003e\n  \u003ch3\u003eThe Details Matter\u003c\/h3\u003e\n  \u003cp\u003eYour entryway sets the tone for everything within. It's the first thing people notice and the last thing they see when they leave. That moment deserves more than something mass-produced.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBliss in Black\u003c\/strong\u003e was designed with intention — a thoughtful balance of warmth and edge that feels right at home on a modern porch or a classic stoop.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text-left\"\u003e\n  \u003cdiv class=\"pdp-section__copy\"\u003e\n    \u003ch3\u003eA Modern Twist on a Classic Greeting\u003c\/h3\u003e\n    \u003cp\u003eHome Sweet Home is timeless. But it doesn't have to feel dated. The white-on-black palette gives this familiar phrase a contemporary confidence — clean lines, high contrast, quiet sophistication.\u003c\/p\u003e\n\u003cp\u003eIt's the kind of detail that makes someone pause at the door and smile. A simple hello, naturally.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"pdp-section__media\"\u003e\u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/kwF5a9EpwD33Id3Km3fg-1782862219.png\" alt=\"Bliss in Black doormat styled at a front door with potted plants in warm golden-hour light\" width=\"1024\" height=\"576\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text\"\u003e\n  \u003ch3\u003eSized for Your Entryway\u003c\/h3\u003e\n  \u003cp\u003eAt 17 by 30 inches, this mat fits standard front door entries comfortably. Wide enough to greet two feet at once, compact enough to sit neatly beneath most door swings.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 17\" x 30\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Natural coir fiber\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e White script on black background\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text\"\u003e\n  \u003ch3\u003eCaring for Your Coir Mat\u003c\/h3\u003e\n  \u003cp\u003eShake or vacuum regularly to clear trapped dirt and debris. For deeper cleaning, scrub gently with a stiff brush and let air dry completely.\u003c\/p\u003e\n\u003cp\u003eCoir is naturally weather-resistant, but placing your mat under a covered entryway will help preserve its bold color and extend its life through the seasons.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-comparison\"\u003e\n  \u003ch3\u003eHow Bliss in Black Compares to Typical Doormats\u003c\/h3\u003e\n  \u003ctable class=\"pdp-comparison__table\"\u003e\n    \u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAttribute\u003c\/th\u003e\n\u003cth\u003eBliss in Black by Theodore Magnus\u003c\/th\u003e\n\u003cth\u003eTypical Mass-Market Doormat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n    \u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eNatural coir fiber from coconut husks\u003c\/td\u003e\n\u003ctd\u003eRubber, polypropylene, or thin synthetic blend\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eDurability\u003c\/td\u003e\n\u003ctd\u003eNaturally resilient coir — holds structure across seasons\u003c\/td\u003e\n\u003ctd\u003eFlattens and fades within months\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eDesign Approach\u003c\/td\u003e\n\u003ctd\u003eIntentional modern aesthetic with high-contrast script\u003c\/td\u003e\n\u003ctd\u003eGeneric prints, clip-art style graphics\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eDirt Removal\u003c\/td\u003e\n\u003ctd\u003eCoarse coir bristles scrape debris on contact\u003c\/td\u003e\n\u003ctd\u003eSmooth surface traps dirt on top\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eSustainability\u003c\/td\u003e\n\u003ctd\u003eRenewable coconut husk fiber\u003c\/td\u003e\n\u003ctd\u003ePetroleum-based synthetics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n  \u003c\/table\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-faq\"\u003e\n  \u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eWhat size does this doormat come in?\u003c\/summary\u003e\n    \u003cp\u003eBliss in Black is available in 17 by 30 inches, designed to fit standard front door entryways comfortably.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eWill the black color fade over time?\u003c\/summary\u003e\n    \u003cp\u003eCoir is naturally durable and weather-resistant. Placing the mat under a covered entryway helps preserve the bold black color and white script through extended sun and rain exposure.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eHow do I clean a coir doormat?\u003c\/summary\u003e\n    \u003cp\u003eShake or vacuum regularly to remove trapped dirt. For deeper cleaning, scrub with a stiff brush and allow to air dry fully before placing back at your door.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eIs this mat suitable for outdoor use?\u003c\/summary\u003e\n    \u003cp\u003eYes. Natural coir fibers are weather-resistant and designed for front door use. A covered or semi-covered entryway will help extend the life and vibrancy of the design.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eWill this doormat shed fibers?\u003c\/summary\u003e\n    \u003cp\u003eSome initial shedding is natural with coir — it's a sign of genuine, unprocessed coconut husk fiber. Light shedding typically decreases after the first few weeks of use.\u003c\/p\u003e\n  \u003c\/details\u003e\n\u003c\/section\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980543697205,"sku":"COIR-1730-15-226","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/VHa0oLbfXBjk2zRQTWgA-1782862236.png?v=1782925368"},{"product_id":"buffalo-check-welcome-natural-coir-doormat","title":"Buffalo Check Welcome","description":"\u003cp\u003eLayered in farmhouse charm, this Welcome doormat features a bold buffalo plaid border for timeless style. The natural coir center offers both durability and classic appeal, making it a perfect front porch mat year-round.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980545466677,"sku":"COIR-1730-15-218","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-218-1_d0042196-d8ef-4172-b63a-8ae38f0d90a7.jpg?v=1758535004"},{"product_id":"classic-salaam-natural-coir-doormat","title":"Classic Salaam","description":"\u003cp\u003eBring warmth and charm to your entryway with this Salaam coir doormat in flowing script. Crafted from natural coconut fibers, it’s durable, functional, and designed to scrape dirt with ease. A thoughtful touch that combines tradition with everyday style.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980548088117,"sku":"COIR-1730-15-352","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-352-1_d19c43a6-26a4-482c-bbc1-810eaf54ebfb.jpg?v=1758535385"},{"product_id":"heart-and-home-natural-coir-doormat","title":"Heart and Home","description":"\u003cp\u003eCelebrate the heart of your home with our Home doormat, complete with a playful heart design. Made from sustainable coir fibers, it’s a sturdy and stylish way to greet guests. A sweet finishing touch to your doorway decor.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980558606645,"sku":"COIR-1730-15-220-NEW","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-220-1_bb023edb-4a32-45f7-81ca-00a33ad04be5.jpg?v=1758534918"},{"product_id":"home-sweet-home-natural-coir-doormat","title":"Home Sweet Home","description":"\u003cp\u003eMake every arrival warmer with our Home Sweet Home doormat, crafted from natural coir fibers to welcome family and friends with lasting charm. The bold black script against the natural coir makes a striking yet timeless front door accent.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980560867637,"sku":"COIR-1730-15-111","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-111-1_80e833f9-8277-4830-ae22-85331722e2bc.jpg?v=1758534651"},{"product_id":"meet-and-greet-natural-coir-doormat","title":"Meet and Greet","description":"\u003cp\u003eA cheerful ‚Äúhello‚Äù greets your guests before you even open the door. Crafted from natural coconut coir, this durable mat adds charm and personality to your entryway while keeping dirt at bay. A small detail that makes a big impact in creating a warm welcome.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980562309429,"sku":"COIR-1730-15-221-NEW","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52199617331509,"sku":"COIR-FLK-2448-15-221","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-221-1_b25a76d5-dea0-4a97-8d59-8040308ed6f7.jpg?v=1768411224"},{"product_id":"natural-home-natural-coir-doormat","title":"Natural Home","description":"\u003cp\u003eWith its graceful script, this natural ‚ÄúHome Sweet Home‚Äù doormat brings a cozy charm to your doorstep. Made from eco-friendly coir, it‚Äôs as practical as it is welcoming ‚Äî durable enough for everyday use, yet elegant enough to complement any front door style.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980567454005,"sku":"COIR-1730-15-225","price":30.0,"currency_code":"USD","in_stock":false},{"title":"24x48","offer_id":52199617364277,"sku":"COIR-FLK-2448-15-225","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-225-1_642e0d17-e4d1-417b-a6e5-5d0137a5d546.jpg?v=1768411226"},{"product_id":"nocturnal-greeting-natural-coir-doormat","title":"Nocturnal Greeting","description":"\u003cp\u003eElegant and modern, this black coir mat with flowing ‚ÄúWelcome‚Äù script adds a sophisticated touch to your home. Its durable construction ensures lasting use while keeping your doorstep clean.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980570108213,"sku":"COIR-1730-15-223","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52199617626421,"sku":"COIR-2448-15-223","price":60.0,"currency_code":"USD","in_stock":false},{"title":"24x72","offer_id":52199617659189,"sku":"COIR-2472-15-223","price":90.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-223-1_0441308b-b011-49ff-a357-61178601954b.jpg?v=1768411241"},{"product_id":"oh-hello-natural-coir-doormat","title":"Oh hello","description":"\u003cp\u003eAdd a dash of charm with our Oh Hello doormat, blending playful script with a modern coir finish. Designed for durability and warmth, it’s both functional and welcoming. The perfect mat for front doors that like to make a friendly statement.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980570861877,"sku":"COIR-1730-15-227","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-227-1_7ea75337-7ba2-4fe4-bd36-2644b0134328.jpg?v=1758535403"},{"product_id":"pawfect-home-natural-coir-doormat","title":"Pawfect Home","description":"\u003cp\u003eWelcome guests with a doormat that proudly says Home in the language of pet lovers. Featuring a bold paw print in place of the ‘O,’ this natural coir mat is both durable and dirt-scraping, keeping your entry clean while celebrating your four-legged family members.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980573548853,"sku":"COIR-1730-15-172","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-172-1_f4396db1-158f-4d07-b3d6-a4e5797499ed.jpg?v=1758535299"},{"product_id":"peaceful-greeting-natural-coir-doormat","title":"Peaceful Greeting","description":"\u003cp\u003eOffer a warm welcome with this minimalist Salaam coir doormat. Featuring bold lettering framed by a black border, it blends simple elegance with durable coconut fibers. Strong and dirt-scraping, it’s a stylish way to greet guests at your door.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980574269749,"sku":"COIR-1730-15-351","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-351-1_57862953-274a-4c5d-8390-72dca87c0b6b.jpg?v=1758534965"},{"product_id":"rustic-greet-natural-coir-doormat","title":"Rustic Greet","description":"\u003cp\u003eCelebrate the warmth of home with this ‚ÄúHome Sweet Home‚Äù doormat in black with natural script detail. Crafted from sturdy coir fibers, it offers resilience against daily wear while adding a heartfelt welcome to your entryway.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980581347637,"sku":"COIR-1730-15-224","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52199617397045,"sku":"COIR-2448-15-224","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-224-1_375ac17c-07ff-43ed-9702-c3d73dabe2a3.jpg?v=1768411229"},{"product_id":"shitshow-natural-coir-doormat","title":"Shitshow","description":"\u003cp\u003eSet the tone for what‚Äôs inside with this unapologetically funny doormat. Made from hard-wearing natural coir, it combines bold lettering with a premium hand-tufted finish. Equal parts stylish and sarcastic, it‚Äôs a standout piece for any home that embraces the chaos with a smile.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980584755509,"sku":"COIR-1730-15-412","price":30.0,"currency_code":"USD","in_stock":false},{"title":"24x48","offer_id":52199615627573,"sku":"COIR-FLK-2448-15-412","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-412-1_864e3ccd-b2e3-4ba7-9292-846a3829ab1b.jpg?v=1768411141"},{"product_id":"sweet-home-natural-coir-doormat","title":"Sweet Home","description":"\u003cp\u003eMake a heartfelt statement with this bold ‚ÄúHome Sweet Home‚Äù doormat, featuring clean, modern typography framed in flowing script. Crafted from natural coir fibers, it‚Äôs designed to last while adding warmth and charm to your doorstep.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980591374645,"sku":"COIR-1730-15-404","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52199617593653,"sku":"COIR-FLK-2448-15-404","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-404-1_38ff7e79-a91f-4c4d-97ce-269625d5d2cc.jpg?v=1768411240"},{"product_id":"warm-welcome-natural-coir-doormat","title":"Warm Welcome","description":"\u003cp\u003eA fresh take on the classic greeting, this script ‚ÄúWelcome‚Äù doormat blends artistic flair with durable craftsmanship. Made from natural coir, it stands up to the elements while lending effortless style to your entryway.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980596945205,"sku":"COIR-1730-15-228","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52199617691957,"sku":"COIR-FLK-2448-15-228","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM-1730-15-228-1_XL-1_932bc1c3-eb6b-4fe5-947c-59ab9890d70f.jpg?v=1768411244"},{"product_id":"welcome-canvas-natural-coir-doormat","title":"Welcome Canvas","description":"\u003cp\u003eThis bold black-backed ‚ÄúWelcome‚Äù doormat delivers a striking contrast that makes your entryway pop. Crafted from eco-friendly coir, it combines modern style with long-lasting durability. A front door statement piece that blends contemporary design with timeless function.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980597436725,"sku":"COIR-1730-15-222","price":30.0,"currency_code":"USD","in_stock":false},{"title":"24x48","offer_id":52199617888565,"sku":"COIR-2448-15-222","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-222-1_651eb6ae-0e2e-43d5-8feb-16782cbf03e6.jpg?v=1768411251"},{"product_id":"welcome-cat-natural-coir-doormat","title":"Welcome Cat","description":"\u003cp\u003ePlayful and inviting, this coir doormat features a whimsical black cat with the word ‘Welcome’ beneath. Made from natural coconut coir fibers, it’s as functional as it is fun — tough on dirt and full of charm. An ideal gift for cat lovers and a warm first impression for guests.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980598911285,"sku":"COIR-1730-15-182","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-182-1_784f6fcc-62ed-4135-9a05-67a51e8534f5.jpg?v=1758534743"},{"product_id":"welcome-ish-natural-coir-doormat","title":"Welcome-ISH","description":"\u003cp\u003eBecause not everyone gets the same welcome, this “Welcome-ish” doormat keeps things refreshingly honest. Hand-tufted from eco-friendly coir, it’s durable, functional, and filled with charm. A playful yet practical accent that fits right into a modern home.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980599173429,"sku":"COIR-1730-15-413","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-413-1_a1bb7a39-6141-402e-8997-39775e5a76a5.jpg?v=1758535337"},{"product_id":"welcome-natural-coir-doormat","title":"Welcome","description":"\u003cp\u003eThis ‚ÄúWelcome‚Äù design offers a graceful twist on a classic doormat, blending playful script with natural coir texture. Built to withstand daily comings and goings, it adds a modern yet inviting feel to your entryway.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980599632181,"sku":"COIR-1730-15-122","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52199617790261,"sku":"COIR-FLK-2448-15-122","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-1730-15-122-1_db1455c4-240d-4bf5-89a0-ed5bbb3a95f8.jpg?v=1768411246"},{"product_id":"welcome-w-border-natural-coir-doormat","title":"Welcome w\/ Border","description":"\u003cp\u003eSimple, timeless, and refined ‚Äî this ‚ÄúWelcome‚Äù doormat is crafted from natural coir for a clean and durable first impression. Its bold lettering and sharp black border make it a versatile front door essential that pairs seamlessly with any entryway style.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980600025397,"sku":"COIR-1730-15-121","price":30.0,"currency_code":"USD","in_stock":true},{"title":"24x48","offer_id":52018196545845,"sku":"COIR-2448-15-121","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR_1730-15-121-1_6664d5d8-e3aa-4d85-a8fc-4284783e1a53.jpg?v=1768411254"},{"product_id":"hello-black-natural-coir-doormat","title":"hello - Black","description":"\u003cp\u003eOur Hello doormat combines playful script with a bold black background for a chic, modern look. Hand-tufted from eco-friendly coir, it scrapes shoes clean while adding character to your doorstep.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980607824181,"sku":"COIR-1730-15-131-NEW","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIR-17x30-15_131-1_5d115656-7952-47a7-b6bd-a6250aef335d.jpg?v=1769688038"},{"product_id":"hello-natural-coir-doormat","title":"hello","description":"\u003cp\u003eOur bold Hello doormat is a clean, modern classic—perfect for those who love minimal yet welcoming front porch style. Crafted from coir, it’s tough on dirt but soft in tone, making every greeting a little brighter. The oversized text adds instant personality to your entryway.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980608217397,"sku":"COIR-1730-15-217","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-217-1_a628e6bd-b589-44bf-bb68-7990f95e9202.jpg?v=1758534722"},{"product_id":"hello-love-natural-coir-doormat","title":"hello love","description":"\u003cp\u003eSay hi with a touch of love—our Hello doormat with heart detail is both charming and practical. Made from natural coir fibers, it keeps dirt at bay while offering a warm, playful greeting. A sweet upgrade to your entryway decor and a durable welcome mat for daily use.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":49980609265973,"sku":"COIR-1730-15-132","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_17x30-15-132-1_c400fddf-63bd-495a-8a9c-09f4b7087030.jpg?v=1758534681"},{"product_id":"lunar-welcome-natural-coir-doormat","title":"Lunar Welcome","description":"\u003cp\u003eOur semicircle Welcome doormat offers a fresh twist on a classic favorite, pairing modern script with a unique half-moon shape. Hand-tufted from durable natural coir, it’s designed to scrape shoes clean while adding charm to any front door.\u003c\/p\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":50615863410997,"sku":"COIR-SEMICIR-1730-15-219","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/CDM_SemiCir-17x30-219-1_f23d5d5b-3c53-4700-8358-9aad8a2d983d.jpg?v=1758535462"},{"product_id":"hola-daisy-natural-coir-doormat","title":"Hola Daisy","description":"","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":52199615856949,"sku":"COIR-1730-15-389","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIRMAT-17x30-15-389-1_77b159f7-cb95-4ec3-9b35-1a75cb969975.jpg?v=1769617886"},{"product_id":"sunny-hello-natural-coir-doormat","title":"Sunny Hello","description":"\u003csection class=\"pdp-hero\"\u003e\n  \u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/hMYwLAifSsieTTbYZCMJ-1778088913.png\" alt=\"Sunny Hello natural coir doormat on a warm stone front porch in morning light\" width=\"1024\" height=\"576\" loading=\"eager\"\u003e\n  \u003ch2\u003eA Simple Hello, Naturally\u003c\/h2\u003e\n  \u003cp\u003eYour entryway deserves more than something generic from a big box store. This hand-tufted coir doormat brings \u003cstrong\u003ewarmth, personality, and natural durability\u003c\/strong\u003e to the threshold that sets the tone for your entire home.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-proof\"\u003e\n  \u003cul class=\"pdp-proof__grid\"\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003e100% Natural Coir Fiber\u003c\/strong\u003e — Sustainably sourced coir, hand-tufted for durability. Naturally resists wear, decay, and rot.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eAnti-Slip Backing\u003c\/strong\u003e — Built-in anti-slip backing keeps the mat stable under high foot traffic.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eFade-Resistant Color\u003c\/strong\u003e — Fibers are treated to resist fading, keeping the design fresh through seasons.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eTailored 17\" x 30\" Size\u003c\/strong\u003e — Designed to fit most standard entryways with a thick, substantial profile.\u003c\/li\u003e\n    \u003cli class=\"pdp-proof__item\"\u003e\n\u003cstrong\u003eTraps Dirt Naturally\u003c\/strong\u003e — Coarse coir bristles catch dirt and debris before they enter your home.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text-left\"\u003e\n  \u003cdiv class=\"pdp-section__copy\"\u003e\n    \u003ch3\u003eBuilt to Stay, Not to Replace\u003c\/h3\u003e\n    \u003cp\u003eYou know that feeling — a new doormat looks great for a month, then fades, flattens, and ends up in the bin. This one is different.\u003c\/p\u003e\n\u003cp\u003eHand-tufted from \u003cstrong\u003e100% sustainably sourced natural coir\u003c\/strong\u003e, these fibers naturally resist wear, decay, and rot. The thick profile holds its shape under daily foot traffic. Fade-resistant color means the sunny hello stays bright, season after season.\u003c\/p\u003e\n\u003cp\u003eThis is a mat you choose once and trust for the long run.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"pdp-section__media\"\u003e\u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/kTVkJhomzQ3JlicfVt1s-1778088914.png\" alt=\"Close-up of thick hand-tufted natural coir fibers showing texture and weave\" width=\"1024\" height=\"576\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text-right\"\u003e\n  \u003cdiv class=\"pdp-section__media\"\u003e\u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/I2y5lncmlXpEQyb035UJ-1778088915.png\" alt=\"Natural coir doormat at a welcoming front door with warm afternoon light\" width=\"1024\" height=\"576\" loading=\"lazy\"\u003e\u003c\/div\u003e\n  \u003cdiv class=\"pdp-section__copy\"\u003e\n    \u003ch3\u003ePersonality Without Pretension\u003c\/h3\u003e\n    \u003cp\u003eA sunny hello at your front door. It is cheerful without trying too hard. Warm without being saccharine.\u003c\/p\u003e\n\u003cp\u003eThis design bridges the gap between personality and sophistication — the kind of detail that makes someone smile before they even knock. It blends effortlessly with modern, farmhouse, coastal, or eclectic entryways.\u003c\/p\u003e\n\u003cp\u003eBecause the details matter. Especially the first one anyone sees.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text\"\u003e\n  \u003ch3\u003eNatural Materials, Thoughtful Function\u003c\/h3\u003e\n  \u003cp\u003eCoir is nature's own scraper. The coarse bristles of coconut husk fiber catch dirt, mud, and debris before they cross your threshold.\u003c\/p\u003e\n\u003cp\u003eUnlike synthetic alternatives, coir is \u003cstrong\u003ebiodegradable, renewable, and sustainably sourced\u003c\/strong\u003e. It works with the weather rather than against it — naturally resistant to moisture damage in covered outdoor areas.\u003c\/p\u003e\n\u003cp\u003eFunction and intention, woven together.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text\"\u003e\n  \u003ch3\u003eSized for Real Entryways\u003c\/h3\u003e\n  \u003cp\u003eAt \u003cstrong\u003e17\" x 30\"\u003c\/strong\u003e, this mat is tailored to fit most standard front doors and entryways. Not oversized. Not undersized. Considered.\u003c\/p\u003e\n\u003cp\u003eThe thick profile sits with presence on your porch or stoop. Anti-slip backing holds it firmly in place — no shifting, no bunching, even in high-traffic homes.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text-left\"\u003e\n  \u003cdiv class=\"pdp-section__copy\"\u003e\n    \u003ch3\u003eWhere It Belongs\u003c\/h3\u003e\n    \u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront porches and covered entryways\u003c\/strong\u003e — its natural home\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSide doors and mudrooms\u003c\/strong\u003e — catches the everyday mess\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovered patios\u003c\/strong\u003e — brings warmth to outdoor living spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInside foyers\u003c\/strong\u003e — works beautifully as an indoor accent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for life at your front door, versatile enough for every threshold in between.\u003c\/p\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"pdp-section__media\"\u003e\u003cimg src=\"https:\/\/storage.googleapis.com\/nimbus-prod-x.firebasestorage.app\/images\/8a8tWiNYSsko7QN2VCs3\/pyrcOKDmbQ3xktmXf8rq-1778088915.png\" alt=\"Natural coir doormat on a covered porch with rain boots and green plants nearby\" width=\"1024\" height=\"576\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-section pdp-section--text\"\u003e\n  \u003ch3\u003eEffortless to Care For\u003c\/h3\u003e\n  \u003cp\u003eShake it out. Let it breathe. That is genuinely all it takes.\u003c\/p\u003e\n\u003cp\u003eFor deeper cleaning, simply shake or beat the mat to release trapped dirt and debris. Coir fibers dry quickly and naturally resist mildew when placed in covered areas. No special treatments. No fussy maintenance.\u003c\/p\u003e\n\u003cp\u003eA thoughtful welcome should not come with a complicated care routine.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-comparison\"\u003e\n  \u003ch3\u003eHow We Compare to Typical Doormats\u003c\/h3\u003e\n  \u003ctable class=\"pdp-comparison__table\"\u003e\n    \u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAttribute\u003c\/th\u003e\n\u003cth\u003eTheodore Magnus Sunny Hello\u003c\/th\u003e\n\u003cth\u003eTypical Big Box Doormat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n    \u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% natural coir, sustainably sourced\u003c\/td\u003e\n\u003ctd\u003eSynthetic fibers or low-density coir blend\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003eHand-tufted for durability\u003c\/td\u003e\n\u003ctd\u003eMachine-stamped, thin profile\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eBacking\u003c\/td\u003e\n\u003ctd\u003eAnti-slip backing included\u003c\/td\u003e\n\u003ctd\u003eOften no backing or thin rubber\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFade Resistance\u003c\/td\u003e\n\u003ctd\u003eFade-resistant fibers\u003c\/td\u003e\n\u003ctd\u003eFades within one season\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eDecay \u0026amp; Rot Resistance\u003c\/td\u003e\n\u003ctd\u003eNaturally resistant\u003c\/td\u003e\n\u003ctd\u003eProne to moisture damage\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eDesign Sensibility\u003c\/td\u003e\n\u003ctd\u003ePersonality with sophistication\u003c\/td\u003e\n\u003ctd\u003eGeneric or mass-produced graphics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n  \u003c\/table\u003e\n\u003c\/section\u003e\n\u003csection class=\"pdp-faq\"\u003e\n  \u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eWhat size is this doormat?\u003c\/summary\u003e\n    \u003cp\u003eThe Sunny Hello doormat measures 17\" x 30\", designed to fit most standard entryways. The thick profile gives it a substantial, grounded feel at your front door.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eCan I use this mat outdoors?\u003c\/summary\u003e\n    \u003cp\u003eYes — it is designed for covered outdoor areas like front porches, covered patios, and protected entryways. Natural coir resists decay and rot, but placing it under cover will help it last even longer. It also works beautifully indoors.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eHow do I clean this doormat?\u003c\/summary\u003e\n    \u003cp\u003eSimply shake or beat the mat to release trapped dirt and debris. Coir fibers dry quickly and naturally resist mildew. No special cleaners or treatments needed.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eWill the colors fade over time?\u003c\/summary\u003e\n    \u003cp\u003eThe fibers are fade-resistant, designed to hold their color through daily use and seasonal changes. Placing the mat in a covered area will further protect the design from direct sun exposure.\u003c\/p\u003e\n  \u003c\/details\u003e\n  \u003cdetails class=\"pdp-faq__item\"\u003e\n    \u003csummary\u003eDoes it slide around on my porch?\u003c\/summary\u003e\n    \u003cp\u003eNo. The mat features built-in anti-slip backing that keeps it stable and in place, even in homes with high foot traffic.\u003c\/p\u003e\n  \u003c\/details\u003e\n\u003c\/section\u003e","brand":"Theodore Magnus","offers":[{"title":"17x30","offer_id":52199615922485,"sku":"COIR-1730-15-390","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1538\/4105\/files\/COIRMAT-17x30-15-390-1_9a2f23fb-6170-4146-897c-c83bf6294f8f.jpg?v=1769617891"},{"product_id":"zesty-hi-natural-coir-doormat","title":"Zesty hi!","description":"","brand":"Theodore 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