The first word your home says.
The latest additions to the Theodore Magnus collection — fresh designs, hot off the loom.
The bestseller
Warm Greeting - White$30.00 →
Warm Greeting - White
Simply Hello - Black
Not another forgettable doormat.
Your entryway sets the tone for everything within. Each mat here is designed with intention — craft that feels at home on a modern porch or a classic stoop.
Our story
Hello, Friend
HOWDY
Built from the fiber up.
Harvested from coconut husks, coir's coarse bristles scrape mud and debris on contact — and hold their structure season after season.
The material
ciao
- Hand-tuftedBy skilled artisans
- 100% natural coirSustainably sourced
- Anti-slip backingStays put at the door
- Fade-resistantNatural, lasting color
Stitched Welcome
“It actually cleans shoes instead of just decorating the porch. Our entry finally looks considered.”
Botanical Wave
More ways to say hello
Script, serif, lowercase, bordered — the whole collection awaits.
View all
The Angle Set
Borderline Clean
Honey Lines
Coastal Lines
Modern Pillars
Long & Low
Sniff & Greet
Dogs on Guard
meowdy
Peekaboo Cat
Welcome, Peasants
Flock on the Line
Meadow Birds
Easter Greetings
Hop On In
Hey Peeps
YO
Chosen once, trusted for the long run.
Your entryway is the first thing people notice and the last thing they see when they leave. That moment deserves more than something mass-produced.
Unlike mats that flatten and fade within a season, natural coir holds its structure through rain, sun, and heavy foot traffic. This is a mat you won't be replacing come spring.
Find your welcomeSame threshold. Two very different welcomes.
New Arrivals
- MaterialNatural coir fiber from coconut husks
- DurabilityNaturally resilient — holds structure across seasons
- DesignIntentional, hand-tufted typography and craft
- Dirt removalCoarse coir bristles scrape debris on contact
- SustainabilityRenewable coconut husk fiber
Typical mass-market doormat
- MaterialRubber, polypropylene, or thin synthetic blend
- DurabilityFlattens and fades within months
- DesignGeneric prints, clip-art style graphics
- Dirt removalSmooth surface traps dirt on top
- SustainabilityPetroleum-based synthetics
The opposite of disposable.
Welcomed into thousands of homes.
“The texture is exactly what a doormat should be — it actually cleans shoes instead of just decorating the porch.”
“Feels substantial the moment you unroll it. Our entry finally looks as considered as the rest of the house.”
“Second season outside and the lettering still looks crisp. Bought two more as housewarming gifts.”
Before it reaches your doorstep.
What sizes are available?
Is coir suitable for outdoor use?
How do I clean a coir doormat?
Will the mat shed fibers?
What about shipping and returns?
Begin at the threshold.
A well-chosen welcome outlasts trends, seasons, and every pair of muddy boots that crosses it.
Shop the collection