Made by hand in Southern India.
Every Theodore Magnus doormat is hand-tufted from natural coconut coir by skilled artisans — a craft refined over generations.
Real hands, real craft.
We partner with skilled artisans in Southern India — a region with a centuries-old coir tradition — to create doormats that honor traditional craftsmanship while meeting the modern home's desire for design and durability. Every mat is made by hand, not by machine, using methods passed down through generations.
It starts with the coconut.
Coir is the natural fiber found between a coconut's shell and its outer husk — a renewable byproduct of the coconut harvest. The husks are hand-collected, soaked in water to soften the fibers, then separated, cleaned, and hand-spun into strong, durable coir yarn.
No trees are cut and no land is cleared. It's a material the region has worked with for centuries.
From husk to doorstep
Harvest
Coconut husks are hand-collected as a natural byproduct of the harvest — no trees cut, no land cleared.
Spin
Fibers are soaked, separated, cleaned, and hand-spun into thick, sturdy coir yarn by skilled artisans.
Tuft
Yarn is hand-tufted into each design — every mat shaped by hand with care and attention to detail.
Finish
Dyed with eco-friendly dyes, backed with anti-slip vinyl, and rolled for low-impact shipping.
Hand-tufted, thick, and made to endure.
Because each mat is hand-tufted rather than machine-pressed, the coir is packed dense and thick — the kind of surface that actually scrapes shoes clean and holds up to years of foot traffic.
It's finished with eco-friendly dyes and an anti-slip backing, then rolled for low-impact shipping. Craftsmanship you can feel underfoot.
We value the human hands behind every product. Every mat carries the mark of the artisan who made it.Theodore Magnus
Bring the craft home.
Explore our collection of hand-tufted natural coir doormats — each one made by hand to give your entrance a warmer welcome.
Shop the collection